Standards for Technology in Automotive Retail (STAR) is a nonprofit, dues-paying organization whose members include dealers, manufacturers, retail system providers, and automotive-related industry organizations.
Empowering Automotive
Empowering Automotive Members of STAR collaborate to develop automotive standards across multiple areas of the industry- improving the operational performance and effectiveness of their businesses, while also creating a truly connected ecosystem.
What Is STAR?
Standards for Technology in Automotive Retail (STAR) is a nonprofit, dues-paying organization whose members include dealers, manufacturers, business system providers, and automotive related industry organizations.
STAR’s original charter was to support the retail automotive industry, however in recent years it has expanded its support effectively demonstrating value in related industries including:
• Marine
• Medium & Heavy-duty Trucks
• Powersports
• Construction Equipment
• Marine
• Medium & Heavy-duty Trucks
• Powersports
• Construction Equipment
Why Join STAR
As a member of STAR, you will have the opportunity to help develop voluntary industry information technology (IT) standards, which can improve the operational performance, effectiveness, timeliness and competitiveness of your company and it’s business partners..