Reynolds and Reynolds to Help Set Data Standards for Automotive Retail
MCLEAN, Va., November 08, 2022– The Standards for Technology in Automotive Retail (STAR), automotive’s leading IT standards organization, announced today the addition of Orbee to its association membership.
Orbee is a leading provider of digital marketing analytics, data, and automation solutions to the automotive industry. Orbee’s innovative digital marketing platform provides automotive dealerships with comprehensive consumer insights and analytics, helping users better understand the customer’s behavior and allowing them to deliver an engaging shopping experience.
“The technology that Orbee continues to build focuses on the needs of our dealership clients and the automotive ecosystem that supports them,” noted Atul Patel, Orbee’s Chief Executive Officer and Co-Founder. “Participating in STAR will ensure that Orbee represents dealerships and their desire to integrate and innovate for the common goal of improving and streamlining the experience of customers as they research, purchase and service their vehicles, now and into the future.”
Orbee recently announced its investments from large dealership groups, including Holman and Flow Automotive, positioning itself as an advocate for how dealerships and large groups define the future of their businesses. By bridging future marketing technologies with standards development, Orbee is committed to the fundamental goals that STAR has set out to achieve.
“As a next-generation digital marketing company, Orbee is pushing our industry to adapt exponential technologies to obtain a comprehensive view of customer interactions that directly impact the customer experience in automotive retail. We are excited to welcome Orbee as a new STAR member and look forward to their contributions” said Rafael Maldonado, Chairman of STAR.
About Orbee, Inc.
Orbee provides digital marketing analytics, data, and automation solutions to the automotive industry. Franchise and independent dealers and large dealership groups utilize Orbee’s platform to measure marketing investments with campaign analytics, understand shopper behaviors with its customer journeys, manage and control their first and third-party data with tag management, reach buyers everywhere with omnichannel marketing, leverage 1:1 engagement with personalized messaging, comply with safeguard data laws with regulatory compliance and enable their tech teams with powerful APIs and SDKs. The company partners with dealer-centric media agencies, service providers, and OEM programs to expand the reach of its powerful technologies. To learn more about Orbee’s powerful marketing technology, please visit orbee.com and follow Orbee on LinkedIn. Connect with Orbee in person by visiting us at upcoming events.
About STAR
Standards for Technology in Automotive Retail (STAR) is a nonprofit organization whose members include dealers, original equipment manufacturers, retail system providers, and automotive-related industry organizations. STAR uses non-proprietary technology (IT) standards as a catalyst in fulfilling the business information needs of dealers and manufacturers while reducing the time and effort required to support related activities. Collectively, STAR develops industry standards and emerging technologies for the benefit of retail automotive dealers. Incorporated in 2001, STAR defines industry standards for automotive retail, standard architecture that supports global data interoperability, and standardizes the dealership IT infrastructure. To learn more about joining STAR, contact the team directly or follow the latest updates on LinkedIn.
